Taylor Swift performs live in Times Square on Good Morning America on October 30, 2014.
“Fifteen” isn’t just a Taylor Swift song: it’s now also how many weeks she’s led the Billboard Artist 100. Despite a 9 percent drop in activity, Swift remains atop the tally for a record-extending 15th week.
The Artist 100 is the first weekly ranking dedicated to measuring artist activity across Billboard’s most influential charts, including the Billboard Hot 100 songs chart, Top Album Sales and the Social 50. The Artist 100 blends data measuring album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity.
Album sales continue to mark Swift’s greatest Artist 100 contributor (35 percent), led by parent album 1989 (71,000 in traditional album sales, down 13 percent, according to Nielsen Music). With 101,000 in equivalent album units, the set spends a 10th week at No. 1 on the Billboard 200. As previously reported, it follows the 11-week reign of Fearless, making Swift the second woman, followingWhitney Houston, to chart two albums that have each tallied rules of double-digit weeks in the Billboard 200‘s nearly 59-year history.
Rounding out the Artist 100’s top five, Ed Sheeran rises 3-2 (returning to his best rank); Meghan Trainor rebounds 4-3; Sam Smith jumps 6-4; and Maroon 5 holds at No. 5. (The latter three acts have all spent multiple weeks at No. 1.)
In other Artist 100 highlights, Ne-Yo blasts from No. 45 (his previous peak) to No. 9 (up 214 percent), powered by his new album, Non-Fiction. The set enters Top Album Sales at No. 2 with 49,000 sold (accounting for 82 percent of its 59,000 in album equivalent sales; it enters the Billboard 200 at No. 5).
Perry and Elliott both make impacts on the Artist 100 following their halftime performance at the Super Bowl, in which Perry performed six of her hits and Elliott added three of her own. The set became the most-watched Super Bowl halftime show ever, according to Nielsen, with 118.5 million viewers.
Perry vaults 20-12 on the chart (up 70 percent), with album sales accounting for her greatest share (27 percent), followed closely by digital song sales (23 percent). Elliott enters the list at No. 97 (up from a negligible amount the week before), led mostly by digital song sales. Following a full week of sales, both stars could shine even brighter on next week’s Artist 100.
Paul McCartney likewise makes Artist 100 news, debuting at No. 68 (up 89 percent). Digital song sales are mostly responsible for his bow (74 percent), thanks to his two collaborations with Kanye West: “FourFiveSeconds,” also with Rihanna, bounds 19-4 on Digital Songs (138,000 downloads sold, up 160 percent), while West’s “Only One” (featuring McCartney) rebounds by 52 percent to 18,000. On the Hot 100, the songs rocket 54-15 and re-enter at No. 68, respectively.
Meanwhile, Rihanna and West each enter the Artist 100’s top 40 for the first time. Rihanna rises 46-36 (up 22 percent) and West pushes 57-39 (up 47 percent).
With the Beatles having reached No. 74 and Wings, No. 86, McCartney is the first act (dating to the chart’s July 2014 inception) to appear as a soloist and with two groups on the Artist 100. Adam Levine/Maroon 5, Stevie Nicks/Fleetwood Mac and Robert Plant/Led Zeppelin have each doubled up, scaling the Artist 100 as soloists and with one group apiece.