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New iPhone 7 Fights Galaxy S7 As Emotion Defeats Power

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Apple’s iPhone 7 will be revealed later this week, and it’s ready to take on Samsung’s Galaxy S7 family. According to data from iQuanti, search engine traffic for the iPhone 7 is substantially ahead of the volume for the Galaxy S7 in the run up to Samsung’s event earlier this year. Dig deeper into the data and you can see how Apple has claimed victory… it has targeted emotions, not specifications.

Samsung Galaxy S7 Edge (image: Ewan Spence)

As the search terms reflect the biggest interests, one of the smallest touches that the geekerati will likely gloss over is cosmetic. After the pure ‘iPhone 7′ term, up next is ‘iPhone 7 Color’. The availability of the iPhone 7 in a new colour (likely to be a choice of black finishes, rather than deep blue predicted earlier this year) will have no impact at all on the performance, the functionality, or the capability of the new handsets, but has obviously captured the public’s attention.

I wonder if Apple has enough of the new color in the supply chain, or if there’s going to be a useful ‘sold out’ flag going up against the colorful model just after pre-orders open on this Friday?

With the appearance of a dual-lens camera expected, finding out more about the optics is second on the list with ‘iPhone 7 Camera’. Although direct and close comparisons of images from the competition put the iPhone further down the quality ratings than Cupertino would like, it still outshoots every low- and mid-range handset on the market.

Lurking in third is a term that illustrates a danger for Apple. The people searching for ‘iPhone 7 Wireless Charging’ are likely gong to be disappointed with the lack of charging options on new handsets. In fact anyone looking for new technology may struggle with this iteration of the iOS-powered smartphone with much of Apple’s innovation being held back for the iPhone 8 in 2017.

The rest of the list highlighted a hunger for information about the battery (likely providing the same endurance as the iPhone 6S), the display and screen sizes (again no change from last year’s model) and the iPhone 7 design (yes, you’ve guessed it, no change).

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“If it comes; let it. If it goes; let it.”

President Mauricio Macri ‘sure’ Lionel Messi will return to Argentina

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ESPN FC’s Barcelona correspondent Gemma Soler breaks down what’s next for the Messi family after being convicted of tax fraud.

Argentina President Mauricio Macri is positive Lionel Messi will return to play for the national team.

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7 Common Social Media Mistakes and How to Fix Them

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Much of fine-tuning your social media strategy comes down to getting just a few key things right.
Keeping up with all your social media channels sometimes feels like this.

As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media tricks everyone struggles with from time to time and how you can do them right to improve your strategy and rock your social media efforts.

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How ‘Game Of Thrones’ Became One Of The Most Feminist Shows On TV

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Game of Thrones isn’t always the easiest show to watch, particularly if you’re female. [Trigger warning for sexual violence.] Between gratuitous rape scenes, constant reminders of patriarchal norms, and the excessive boob-age for which HBO has become somewhat infamous, the show has alienated many female viewers in the past. Violence and oppression against female characters is rarely treated with the appropriate depth and complexity on television — a problem that is often worsened by the prevalence of all-male writing staffs. And as someone who makes a point of protesting misogyny in media, I was as offended as anyone by the rape of Sansa last year, and I almost stopped watching the show in protest. However, one of the most compelling undercurrents of the show — the one which kept me glued to the screen despite my skepticism — is how it’s develops a kind of “against the grain” feminism with its female characters. This came to a head in Season 6, arguably Game of Thrones‘ most feminist season yet. It unequivocally won me back as a feminist viewer.

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Google vs Quantum Hacking: New Crypto Secures Chrome From Quantum Attacks

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To stay ahead of the curve — and prepare against quantum hacking — Google is testing on Chrome what it calls “post-quantum cryptography” or a system of cryptographic primitives that are safeguarded against quantum computers.

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Crazy: clause in Firefox search deal allows Mozilla to walk away and still be paid when Yahoo changes owners

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Crazy: clause in Firefox search deal allows Mozilla to walk away and still be paid when Yahoo changes owners

In what could be a major dent in its efforts to find a buyer, it has been revealed that the deal Yahoo, Inc. signed with Mozilla to become the default search engine in Firefox included what can only be described as a crazy clause that would allow Mozilla to withdraw from the deal should Yahoo change hands while still being paid until 2019.

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